2. HOW WE USE YOUR PERSONAL INFORMATION
We use your Information to:
Provide you with the Video and Photo: We will use your information to
recommend personalized videos and images for you (including when you use the
service as a visitor), and to enable you to like and save videos and images.
Provide you with the Games: We will use your information to recommend
personalized games for you, allow you to favorite games, and save your game
progress.
Develop, improve and assess products and services: It is in our legitimate interest
to develop, improve and assess our products and services , for which we may use
your Information, as listed in this Policy. When we share your Information with
vendors, they may also use your Information to develop, improve or assess their
products and services.
Provide you with support and to respond to your requests or complaints: If you
reach out to us for support, we will use your Information to create a support
account for you, respond and resolve your queries and complaints, facilitate
support (e.g., retrieval of a forgotten password). When doing so, we perform our
contractual obligation towards you. The Information we process when doing so
includes your registration Information, your identifiers, information about your
device such as your Wi-Fi strength and the amount of free space on your device.
Conducting analysis: Analyzing the usage of our games, videos, images, and
advertising campaigns, as well as any other related interactions or benefits. In
doing so, we will process the relevant information about you that is automatically
collected or generated when you play games, watch videos, view images, and
interact with advertising campaigns, for the purposes of creating anonymous and
aggregated data, developing user segments that exhibit specific characteristics or
interests, and conducting predictive analysis of your interests.
Provide you with advertising: We will present you with ads and suggestions in our
Games and elsewhere. These may be ads relating to our own Games or other
services you may be interested in. These ads and suggestions may be tailored
specifically to you. Where it is required, we will only do so where we have your
consent. In situations where your consent is not required, or where we provide
contextual advertising, we do so based on our legitimate interests. To tailor ads
and to allow our advertising partners to tailor ads, we process Information we
automatically collect or is generated about you when you play the Games and
Information received from third parties.
Prevent fraud, defend InsGame against legal claims or disputes, enforce our
terms and to comply with our legal obligations: It is in our legitimate interests to
protect our users against online abuse and other anti-social or illegal activity.
Furthermore, it is also in our legitimate interest to protect our interests by (1)
monitoring Game use to detect fraud or any other user behaviour which
prejudices the integrity of our Games, (2) taking steps to remedy fraud and